Dua When Entering the Marketplace
3 Things to Know About Its Reward

The marketplace is a place of buying and selling where hearts easily grow heedless of Allah, and the Prophet Muhammad (pbuh) gave the believers a supplication of immense reward to say upon entering it. He taught that whoever enters the marketplace and says these words, declaring the oneness, dominion and power of Allah, has a vast reward recorded for them and their sins wiped away. The dua when entering the marketplace is this supplication, a remembrance of Allah in the very place where He is most easily forgotten.
لَا إِلَهَ إِلَّا اللَّهُ وَحْدَهُ لَا شَرِيكَ لَهُ، لَهُ الْمُلْكُ وَلَهُ الْحَمْدُ، يُحْيِي وَيُمِيتُ، وَهُوَ حَيٌّ لَا يَمُوتُ، بِيَدِهِ الْخَيْرُ، وَهُوَ عَلَى كُلِّ شَيْءٍ قَدِيرٌ
La ilaha illa Allahu wahdahu la sharika lah, lahul-mulku wa lahul-hamd, yuhyi wa yumit, wa huwa hayyun la yamut, bi yadihil-khayr, wa huwa ‘ala kulli shay’in qadir.
“There is no god but Allah alone, without partner; His is the dominion and His is the praise; He gives life and causes death; He is Living and does not die; in His hand is all good; and He is able to do all things.”
The marketplace was described by the Prophet (pbuh) as among the places least beloved to Allah, for it is filled with distraction and the pursuit of this world, which is why remembering Allah there is so rewarding. This guide explains the dua when entering the marketplace and three things to know about its reward, so that the believer may carry the remembrance of Allah into the busiest of places, declare His oneness and power amid the distraction of trade, and earn the immense reward promised to the one who remembers Allah where so many forget Him.
Remembering Allah in the Marketplace
The Prophet (pbuh) taught the believers that whoever enters the marketplace and says the beautiful supplication quoted above, declaring the oneness, dominion, life-giving power and might of Allah, will have an immense reward recorded for them and a great many of their sins wiped away. This supplication carries the remembrance of Allah into the marketplace, the very place where hearts most easily grow heedless. By saying it on entering, the believer turns a place of distraction into an occasion for great reward.

There is profound wisdom in remembering Allah in the marketplace, for it is filled with buying, selling and the pursuit of this world, and the Prophet (pbuh) described such places as among those least beloved to Allah because of the heedlessness found there. To remember Allah where so many forget Him is therefore especially rewarding. The dua when entering the marketplace reflects this, allowing the believer to declare the oneness and power of Allah amid the noise and distraction of trade.
لَهُ الْمُلْكُ وَلَهُ الْحَمْدُ
Lahul-mulku wa lahul-hamd
His is the dominion and the praise forever
Three Things to Know About Its Reward
Remembering Allah in the marketplace earns immense reward. These three things help the believer say this dua.
- Say the supplication on entering the marketplace, declaring the oneness and power of Allah.
- Carry the remembrance of Allah into the busiest and most distracting of places.
- Earn the great reward and forgiveness promised to the one who remembers Allah there.
Carrying Remembrance into Distraction
The dua when entering the marketplace is a remembrance of Allah in the place where He is most easily forgotten. By saying the supplication on entering, carrying the remembrance of Allah into distracting places, and earning the reward promised for it, the believer remembers Allah in the best way. The marketplace is filled with the pursuit of this world, and the believer who declares the oneness and power of Allah amid its distraction earns the immense reward promised to the one who remembers Allah where so many forget Him.

This supplication pairs naturally with the dua for rizq and the dua for barakah. Together they help the believer seek lawful provision while keeping the heart turned to Allah.
The Prophet (pbuh) taught a supplication of immense reward for the one who remembers Allah in the marketplace. Learn the duas for provision with us on YouTube, where the supplications are recited aloud, on Facebook for a reminder to remember Allah amid distraction, and on X where readers share how they keep Allah in mind at work.
Frequently Asked Questions
The dua when entering the marketplace is the supplication the Prophet (pbuh) taught: La ilaha illa Allahu wahdahu la sharika lah, lahul-mulku wa lahul-hamd, yuhyi wa yumit, there is no god but Allah alone, His is the dominion and praise, He gives life and causes death, and He is able to do all things.
The Prophet (pbuh) taught that whoever enters the marketplace and says it has an immense reward recorded and a great many sins wiped away. It is a supplication of vast reward for remembering Allah in a place of heedlessness.
Because the marketplace is filled with buying, selling and the pursuit of this world, where hearts easily grow heedless, and the Prophet (pbuh) described such places as least beloved to Allah. Remembering Allah where so many forget Him is especially rewarding.
It is recited upon entering the marketplace, or any busy place of trade and distraction. Making it a habit turns a place of heedlessness into an occasion for the remembrance of Allah and great reward.
The believer may carry the spirit of this supplication into any place of trade and distraction, remembering Allah amid the pursuit of this world. Keeping the heart turned to Allah in busy and worldly settings is a beautiful and rewarding habit.
While its main reward is forgiveness and remembrance, declaring that all good is in the hand of Allah turns the heart to Him as the true giver of provision. The believer seeks lawful provision while remembering that Allah alone provides.
